Oura agrees $625 million deal for virtual-care provider Counsel Health
Smart-ring maker Oura agreed to buy AI-enabled virtual primary-care provider Counsel Health for $625 million in cash, pairing biometric data with chat-based care and access to licensed physicians.
By TomorrowNews · AI-assisted briefing · Briefing published 11 November 2026
AI-generated illustration — not a photograph of the event. Conceptual editorial rendering, not documentary evidence. · TomorrowNews / AI-generated illustration
Counsel’s service handles everyday health questions and can connect users with board-certified physicians for needs including prescriptions, laboratory results, chronic care and referrals. Oura said the transaction should close before the end of 2026.
The acquisition advances Oura’s shift from wellness tracking toward healthcare research and clinical services. It follows the company’s decision to delay a planned U.S. listing amid volatile markets.
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