Saudi startup Ceer unveils its first electric sedan and SUV.

The Exobot sedan and SUV are due to begin Saudi sales in early 2027, with five mainstream models planned between 2028 and 2030.

By TomorrowNews · AI-assisted briefing
Source published 21 Sept 2026 · Briefing published 22 September 2026

AI-generated illustration. A generic electric sedan and SUV stand in an advanced vehicle studio; not Ceer Exobot models or an official rendering.

AI-generated illustration — not a photograph of the event. Conceptual electric sedan, SUV and factory; not a Ceer vehicle or launch venue. · TomorrowNews / AI-generated illustration

Ceer publicly presented its first two fully electric vehicles, a premium Exobot sedan and SUV, and said Saudi sales would begin in early 2027. The models use upward-opening doors and omit the conventional centre pillars between the front and rear seats, relying on high-strength materials for structure.

The company is a joint venture between Saudi Arabia's Public Investment Fund and Foxconn. Reuters reported that Foxconn supplied the electrical architecture and BMW provided engineering; Ceer plans five additional mainstream models from 2028 to 2030 and says they will be designed for global regulatory requirements.

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Saudi startup Ceer unveils its first electric sedan and SUV.

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