Salesforce agrees to buy Braze for about $5.66 billion
Salesforce plans to add Braze’s real-time customer-engagement tools through an all-cash acquisition.
By TomorrowNews · AI-assisted briefing · Briefing published 21 October 2026
AI-generated illustration — not a photograph of the event. Conceptual editorial rendering, not documentary evidence. · TomorrowNews / AI-generated illustration
Braze Class A holders would receive $47.50 per share, about 58.1% above the prior close. Salesforce expects the transaction to close in its fiscal 2028 and says it does not change its fiscal 2027 forecast.
Braze serves about 2,770 customers with tools for personalized marketing messages and behavior-based responses. The deal still requires customary approvals and has not closed.
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