Zenith and USM create a one-off DEFY chronograph for TimeForArt.

The unique 37 mm steel chronograph pairs a mirror-polished dial with a USM display cabinet and will be auctioned for the Swiss Institute.

By TomorrowNews · AI-assisted briefing
Source published 06 Oct 2026 · Briefing published 7 October 2026

AI-generated illustration of a fictional mirror-dial chronograph beside modular chrome furniture; it is not a photograph of the Zenith and USM auction piece. — AI-generated illustration — not a photograph of the event. The fictional watch and cabinet do not reproduce the unique auction lot. · TomorrowNews / AI-generated illustration

Zenith and modular-furniture maker USM produced a one-off DEFY chronograph for the TimeForArt charity auction. The 37 mm steel watch uses a mirror-polished dial with four USM colour accents and Zenith's 5 Hz El Primero 400 automatic chronograph movement, rated for 55 hours of power reserve.

The lot also includes a mirrored USM Haller cabinet designed to store up to 24 watches. Phillips will offer it in New York on December 5, with proceeds supporting the Swiss Institute's contemporary-art programmes.

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