Zenith considers major job cuts in move upmarket

A person close to the company told Reuters that up to 100 jobs at the Le Locle plant and about 100 international sales and marketing roles could be affected. Zenith confirmed a consultation process but did not provide detailed numbers.

The planned focus is on more profitable luxury pieces priced above 3,000 Swiss francs, drawing on the brand’s expertise in complex mechanical movements. The change comes as weaker consumer demand and smartwatch competition pressure much of Swiss watchmaking below the very top tier.